Challenge:
Yerba Madre set out to create a first-of-its-kind community for Registered Dietitians, creators, and wellness leaders — a space that would honor heritage, support regenerative systems, and grow the yerba mate movement in the U.S. The challenge was to design a digital hub that felt authentic to its roots, while resonating with Gen Z and beyond.
Approach:
Aurange partnered with the Yerba Madre team to shape the brand framework, visual identity, and digital experience for launch. We developed messaging around health, culture, and regeneration, designed an energetic and organic visual system, and built a mobile-first microsite. The platform highlights changemakers (“Soulmates”), showcases heritage stories, and provides resources like toolkits and guides — all designed to inspire connection and action.
Outcome:
The Yerba Collective launched as a vibrant entry point into Yerba Madre’s mission, welcoming influencers, RDs, and advocates into a purpose-driven community. Since launch, the Collective has received overwhelmingly positive feedback internally and externally, establishing itself as a trusted space for connection, culture, and regenerative wellness.
"We have all been impressed by the incredible work you delivered on the Yerba Collective. You brought such distinct energy and craft to the microsite and branding."
- Amanda C., Project Lead
